Naomi Saunders
Tattoo taboo
Beauty is only skin-deep
Candidate number: 3646414951
An overview:
My plans for my project
In this project I wanted to explore how women have become more empowered in themselves through tattoos, and how they help people become more confident in their own skin. Within the scope of empowerment, It will relate to themes of finding freedom from the pressures of society and counterculture
Overall, i feel i was SUCCESSFUL in representing this theme across my work through choice of imagery and the range of sources I used to influence my design choices.
Assessment objectives:
LO1: Context
Lo2: Research
lo3: Development of creative practice
Lo4: Problem solving
Lo5: Planning, progress and production
Lo6: Evaluation and REflection
Lo7: communicating and presenting a creative practice
Previous Projects That Have
Inspired My Work
LO1
Over my time on this course, I have worked in a range of methods, including digital (indesign, photoshop, procreate, etc) and traditional, physical media. I have enjoyed and created the most interesting products when using a combination of these methods, for example in the lyric book project I have shown below.
When creating work in this project, I will therefore use a combintion of different media types as well as working in a more illustrative approach.
Starting prompts, exploring the theme of ‘empowerment’
LO1
[24]
I wanted to twist the definition of skin-deep confidence to mean confidence and empowerment that can be achieved by embracing “skin-deep”, superficial measures to alter your perceptions of yourself and others.
Lo5
Action Plan
Action Plan: Updated
Lo5
reflecting on my action plan…
Initially,I stuck closely to my action plan. This helped me to work in a structured way throughout the project and as a result i feel i created a high standard of work in a short period of time.
I ended up changing my plan for what i wanted my final piece to look like half way through as i ended up approaching more of my work with traditional mediums than i originally intended. As such, I decided to change my plan for week 7 drastically, as i decided the motion graphic and sound elements were no longer useful to my intended outcomes.
Similarly, I also didn’t make my work into posters but moreso into digital content posts.
To be more Cultural sensitivity, i decided to use temporary tattoo sheets instead of hennah as they have religious and CULTURAL implications I did not want to bring into my work.
INITIAL REsearch
Lo1
Personal Significance Of This Project
I chose to explore this theme as tattooing has always been something that has interested and inspired me.
When I think of “empowerment”, it makes me consider how people may live self-empowered lives, and make choices regarding how they want to live authentically as themselves each day. In my research I found people who i spoke to would say they would feel wierd seeing themselves without tattoos, as they become so used to having them on their bodies all of their ongoing life.
Tattoos are a large part of many communities, and have been used both within cultures to celebrate woanhood or as a tool for defying sociatal expectations of femininity.
Lo2
Hobbies/Interests: Tattoos have always been synonymous with aspects of culture such as the punk scene in music or historically among sailors.
Purchasing Habitis: I would like to try to encourage people who online shop to engage in my project as the zine will be presented on a digital social media page.
Location: This project will be mostly based on the culture of London’s tattoo scene. Although this will be similar to worldwide consumers, it will be mainly targeted towards people in London
Ethical Design
Manifesto
Customer
Profile
This was a way of making sure my project would be considerate of all people. I focused on accesiblity and appeasing the community that I was representing in my work as they would also inform the target demographic for my work.
Age: people over the age of 18 as these are people who can engage in the tattoo scene legally in the uk
-tattoo designs inspired by interviews
-clothing designs
-Photoshoot of these designs
-Zine using these photos
-instagram of branding
Deliverables
LO2
Customer Profile:
Imagined Client
Before creating any work, I chose to create an imaginary ideal client for my work, when making any design choice i can picture how this ‘person’would react:
Nancy
Lo5
Pecha Kucha Presentation
The Pecha Kucha presentation style is a fast paced way of explaining your ideas to a group. This task helped me to outline what research I would like to undergo for the project including personally visiting a tattoo studio and secondary research into key figures in the female tattoo movement. I also outlined the type of work I intend to make as a part of my fmp. Because of the speed of presentation, it helps you to refine ideas to their most important basis.
This task helped me to find the overall direction i want to take in my work
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I highlighted key influences to my work such as historical figures and periods of tattooing.
The first slide is of berber women and copies of tattoos I drew to highligh common shapes found in these designs. In the second slide, I demonstrated one method of primary research i intended to use to collect material for my project.
In my pecha kucha presentation, I also highlighted some influential people in my chosen field of women in the tattoo industry. Jessie knight was england’s first tattoo artist, which helps to encompass my theme of empowerment as working this job would not only give her a creative outlet but also financial freedoms. The 20th century model, Betty broadbent, was also influential to my work as she competed in beauty pagents and made the image of tattoos on women more widespread, helping to reduce the stygma around it.
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Possible outcomes for my project:
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I used this presentation as a chance to DISPLAY the type of outcome I wanted to create INCLUDING branded instagram pages AND HOW I COULD ADD DEPTH TO MY BRAND WITH ASPECTS SUCH AS LOGOS.
Lo6
INITIAL peer feedback to my idea:
following the pecha kucha presentation of my work alongside showing my creation up until this point to peers, i was able to gauge responses to my initial ideas…
good:
bad
In order to remedy this, I began to research the ties to sailors and prostitution that helped to tie it to punk subculture and counterculture. This research is all evidenced later on in my canva.
Primary
Research
LO2
Museum Visit: Victoria & Albert
During my visit to the V&A, i was most interested by the sculptures. Their shapes and form was interesting, specifically when it depicted the female body. In my focus on tattoos, there is great importance to how the designs fit and flow on the human body. So studying masters of Anatomy was a good reference for my work and how I should focus on accurately portraying the lines of human bodies
[9] Carpeaux, 1871
[10]
Serpentine Gallery
This Gallery featured immersive EXHIBITIONS, featuring soundscapes and moving video elements. This was interesting as a viewer as the ENCOMPASSING experience made it more impactful to me as a viewer of the work. This idea of creating a sensory experience alongside my work is something that I would be interested in exploring for my final major project as i feel it would create a more poignant connection between my intended message and anyone who viewed my work.
Now Gallery:
Secret Seven Inch
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The Now Gallery hosted an exhibition that allowed artists to anonymously submit a 7” cover design.
These images are examples of the ones I spent the most time looking at, I found these to be visually impactful because their level of detail and distinctive illustrative styles. Each design’s composition is well thought out, especially in relation to how the shapes and imarery created flow and movement. The Black and white image invite the viewer to follow the circle around the piece by having the hands and birds beak point around it. The way the other two images are drawn has many lines in the background that direct your eyes across the piece and subtly point to the focal point of the work.
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These designs were less interesting to me, although I thought they were all well executed, they were not as clearly synonymous with the song they aimed to represent.
The simple shapes and clean lines of the middle made the composition feel refined, however I feel it also gave a clinical feeling to the work that didn’t emulate any of the songs. In contrast, the piece on the right is very emotive with shapes and colour, however I struggled to understand its more abstracted forms.
From reflecting on these styles of works, I Decided that I am more drawn to illustrative works with more details. As such, In my FMP, I want to focus on incorporating lots of detailed drawings into my outcomes.
LO1/2
Tattoo Shop
Cultural context:
I visited a tattoo studio in london in order to collect photos of local tattoo subculture. By physically visiting, I got a more rounded picture of the scene. Aspects such as the interior design of the studio and the bright, colourful bottles of ink were intriging to me as they were in contrast to the sombre, dark imagary often associated with tattoo studios in my interviews with peers, who described them as “intimidating”
I photographed elements that interested me including how the ink interacts when in water compared to how it pools and collects around the needle and skin.
Audio REcording: while here, i took an audio recording of the sounds of tattoo machines, I thought these could be used in a soundscape
LO1/2
[12]
Secondary
Research
Historical Context
I researched traditional tribal tattoos such as the Berber women of Morocco who used their tattoos to convey status. They were apart of the local witchcraft practises and were in some cases sigils meant to protect the body from evil spirits from entering the body, which is why they were often located around openings on the body such as mouths. This idea is echoed in the ceremony and traditions used while the tattoos were being done, the act of penetrating the skin was a ritualistic ceremony and was a way of purifying the skin. However,
with the spread of Islam across the country, this idea was reversed. Tattoos are seen as Haram as they prevent water from touching the skin during the ritualistic purification, Wudu. This was coupled with a negative image that came about as a result of French colonisation. The French conquest of Morocco came about in 1907, and by 1912 France had control of the country. During their two decade rule, they set up "Quartiers réservés" where they regulated prostitution and outside of this “maisons de tolérance” or brothels ran for European clientele. Many women were forced to work in these districts, one example being Bousbir where 37% of the women had been arrested and brought there for illicit prostitution [1]. This is where Berber tattoos began to be associated with sex-work and immorality.
At some level, the tattoos were always a show of aesthetic beauty. Berber women were adorned with bright clothing and jewellery, the markings were a way of completing the look, especially as they showed a girl’s sexual maturity and marker her as a woman. However by the late 1950s, the tattoo’s image was too far gone and this style of body modification has not been prevalent since.
In my work, this research has made me pay attention to the placement of tattoos especially around openings on the body.
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LO1
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American Traditional Tattoos
& their Depictions of women
The first common spread of tattooing in western society was on themen in Captain James Cook’s crew who used them as momentums of their travels.
Tattoos remained for those outside of the usual SOCIETAL pressures, namely homeless people, circus workers and most well-known SAILORS.
Tattoo artists such as “sailor Jerry” becam to work in stles with bold lines and bright colours. Initially it was mostly nautical imagery but with the spread of this style, it became more synonymous with any ‘counterculture’ such as punks. This is when imagery became more sexualised or violent.
LO2
Other’s illustrations exploring this style
Key features of this style of design:
I decided to reserch this style of tattooing as It would be able to influence my illustrations. By taking elements of this iconic stle such as the bold lines and bright colours, my work would have clear visual ties to tattooing culture.
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LO4/5
My own illustrations exploring this style
This was my initial attempt at working in this style, however I ended up remaking this drawing as the colour blending (especially in the hair) became muddy and was not smooth enough.
To remedy this, I started to remake the drawing but used a selection tool and blurring tool to make seamless colour transitions.
I feel as though this kept the range of colours more brightly packed into the design while maintaining a cohesive look in the piece.
This image was overall a good experiment into a style of drawing I was not very familiar with. Doing this helped me to refine my portrait skills as well as trying to improve my digital art skills. This will help me when I draw any other illustrations for my FMP.
Lo6
While I enjoyed working in this style and it helped me to work in a way SYNONYMOUS witht the culture i want to represent, I ULTIMATELY decided to move away from this style of working.
I felt its ties to sexualised images of women was not INDICATIVE of my exploration of the word empowerment. It did occur to me to use this in an ironic way, however when thinking of my client, I felt that this portrayal could be interpreted as offensive to them.
Lo1
Interviews
In order to gather information for this project I asked a seriesof short survey questions and also longer, more detailed interviews. One example is below:
1. When did you get your first tattoo, describe the experience briefly:
i was scared. it was my first time away from my parents for a prolonged period of time - my first machine tattoo. and i hadn't told them. I was travelling in Europe with my best mate and it was our first day in Budapest having spent the morning traveling there - i remember getting food and then instantly throwing it up - as soon as i went in i was calm, it felt easy and pretty painless, my friend was way more nervous during but it was so much chiller than I had anticipated
2. Did you feel comfortable your first time visiting a tattoo shop? If you did not, what made the experience uncomfortable.
i did feel comfortable, scared but comfortable - i didn't speak the language and the currency was confusing but I didn't feel uncomfortable
3. When booking to get a tattoo, what do you look for in both the artist and shop?
I look mostly for a social media presence - sounds weird but it shows wide appreciation for both the artist and the work - it allows comments on the work from the one being tattooed also. allowing images of both fresh and healed- it also allows me to understand better what they are like and their style
4. Why did you choose each design of your tattoos?
my designs were on aesthetic purposes- i chose one as it was in the artists preferred style and i had thought it looked cool, similarly with the other, it was a flash and i liked it (she had also tattooed one of my favourite artists at the time)
5. Did the addition of your tattoos change how you view your body? do you feel more confident since getting tattooed?
I have had issues surrounding the way my body looks since i can remember - getting increasingly worse after recovering from the worst part of depression bringing with me some pretty gnarly scars - while they're healed now and i have accepted that they are a part of me, before i wouldn't even wear short sleeves. at 16 i gave myself my first visible stick and poke on my arm, it was bad and patchy but it made me feel more confident- it was the whole idea that if I already have permanent markings on my arms, i might as well make them pretty - you know? with each, i feel more like my own person, like I have become more and more just me, its weird but it also means i cant go on the run, but i can also hide it and be completely 'natural' and sometimes i even forget they're there because they're not in my eye-line but i think they're pretty cool and so does my mum
Survey Of 17 individuals with tattoos
Artist’s flash sheets
Found the design online
Meaning
Aesthetics
Were you intimidated your first time in a tattoo shop?
8/17 (47%) - YES
Although this information is informative to my project, the sample size is not the most reliable as I got fellow university students to answer so it is not diverse enough to fully represent the wider population. For example, 16 of the individuals were in the age range 18-20.
Why People got their tattoo Designs
LO5
How These Will Inform My Work:
from this survey, i was able to collect a range of quotes and emotions to express in my work. Both the interview and the survey brought up the importance of aesthetics in my project, so i will research a diverse range of tattoo aesthetics , including in tattoo parlours themselves, to help contextualise my creations.
Illustration
Lo3
Inspired Imagery
Imagery: The idea of changing brought up in my interviews inspired me to think of nature. Processes like METAMORPHOSIS linked to images of butterflies and moths. Furthermore, I thought of how growth and coming into your own could be linked to flowers and nature, growing from the dirt into a beautiful creation. I specifically chose these examples as well due to their feminine connotations, being sociatally linked to beind delicate and beautiful while their hardiness and survival is more often overlooked.
Based off peers’ answers to questions, surveys and interviews
lo5
Key imagery and themes I want to use…
This helped me to clarify what i should be designing and illustrating based on
Practical
Work
Lo3/5
Design idea #1
I designed this with the intention of painting it on legs/tights. Therefore the design had to be able to fill a large vertical amount of space
I began to sketch images of birds as these related to the theme of freedom that arose in my interviews.
Initially i drew with pencils before moving to a more detailed digital version. From these, i could practise the shapes and anatomy of the birds I drew, all of Which ultimately influenced the posing I chose for the bird in the final design.
I experimented with a more dynamic pose and introducing another item, the arrow. I chose not to repeat this in the final piece as I feel it detracted from the calmer composition I wanted to create. However, from this drawing I decided I liked the more stipple style shading as it was simular to dotwork tattoos. This made me pay more attention to mark making in my final design as the initial sketches felt too smooth in comparison.
While I wanted this piece To be mainly monochromatic, I used red as a contrast, i drew inspiration from the artist below who features simular imagery.
Symbolism & My
Interpretation of Empowerment
lo2
It’sNiceThat Research
[16]
After BEGINNING to draw some illustrations of birds, i decided to look at how other artists had approached the same task as i felt my own interpretations were impactful enough
I enjoyed how the artist above, Berke Yazicioglu was able to make such bold designs with a limited colour pallet. This resulted in pieces that had high levels of contrast with intricate designs made without excessive small detailed marks. This was of interest to me when thinking about how i hoped to work as bold, clear lines translate well to a tattoo (where you must account for lines blurring out In skin with age). As such, in later work i will try to pull elements of this way of working into my own designs.
Mood-board for the Design [25]
Lo2
lo7
Finalised idea…
Taking the best elements from each, I settled upon this style of drawing for my final Design. This incorporated mark making and line weights to add dimension to the work without compromising the readability when transferred onto skin. When designing tattoos, you have to account for the ink moving and becoming blurred, so lines and shapes need to be bold to make it readable.
Lo7
3D Mock-Up
By importing my design and a 3d model of a leg into procreate, I was able to merge the two to create a 3d mock up of how it may fit te contours of a human body. The bold contrasts helped to make the design stand out, even when warped to fit the unusual canvas.
When Using this software, I had to alter the edge of the design to curve so that it would end more cleanly at the knee as the previous straight edge didn’t wrap perfectly around the irregular tube shape of the knee
lo6
As an initial design, I feel that this was a good quality of outcome. Through continuous reflection during this design process, I feel that I could criticise the parts of each design i drew leading up until this one in order to make the best choices here. For example, The posing of the bird changed throughout each drawing before settling on this One. I like how the birds eyes looking up leads you to view the full expanse of the leg. By taking the viewer on this journey, more details can be pointed out and the design flows better up the body.
If I were to undergo a simular task again, I would try to make some smaller details more bold as some lines do get lost. However, I am still overall happy with this product as all of the key elements are clear and nothing is unreadable in the design.
Lo2
“TATTOO” collection [17]
Florence Tétier, CREATIVE director of jean paul gautier, drew inspiration from gautier’s 2009 hand-traced body art collection.
it features a range of common western tattoo imagery from the past few hundred years. Starting with american traditional/ SAILOR jerry esk designs reminiscent of the early 1900s to more 2000s tribal arm bands.
the method of creation was the most inspiring oart of this project to me, and was what lead me to want to create textiled pieces. While the designs are made with clear skill, they would not be as impactful if drawn on paper. They may seem to be too simplistic in shape and colour, as many are black and white lineart. However, when transferred onto the human body how the models pose and style each piece helps to make the designs come to life.
Design Inspiration for my second design:
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Lo4
hand lettering and typography experimentation.
i began to write out different styles of font common in tattoos. With each word, i first wrote out each letter in block capitals before adding EMBELLISHMENTS and changes with each time i rewrote them. Comparing each new version to the previous, i was able to see what worked and what still needed to be improved upon. Then i took photos of these and brought them into photoshop, where i drew over them on a new layer.
Lo7
I experimented tattooing a small letter onto skin to see how differently it would translate onto this 3d, MOVING canvas. this was important to me as my project focuses so closely on designs made to be a part of you, wether that be worn, projected or drawn ontop of. This also helped me to practise calligraphy and tattoo style typefaces, which I will include in my final zine.
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Lo6
I had to use a found design for the lettering as it was what the person wanted to be tattooed. If i were to have more time to do this project again, I would have found someone who would be willing to get one of my own designs tattooed on them. However, at this time it was not FEASIBLE, as it would be a large commitment of anyone to make.
Design idea #2
This design was for paintig on a nude bodysuit. This would allow it to fit the shape of a body like a real tattoo design would.
In response to the imagery from the interviews, I wanted to epitomise the idea of growth and womanhood. I used the placement and shape to do so, mimicking a uterus. This also drew inspiration from berber tattoos placements around openings in the body to protect from spirits entering the body and also their links to fertility.
Lo5
Lo6
I decided to alter the face to make it seem more youthful, this would reflect the purpose of a uterus more
Initially, I planned to Paint onto a nude bodysuit but after designing this, I enjoyed how smooth and bold I could lay the colours in a digital format and felt that painting it would make the design less impactful. I also tested painting on some SIMILAR material to the bodysuit and it’s stretchy nature made the lines ditort and the paint crack or bleed easily. After discussing this with peers, I decided it would be more effective to project my designs onto somebody wearing a nude bodysuit. This would allow my piece to contort and fit each body it was placed on, and to move fluidly with them.
Photoshoots
Portrait Photographs
Lo7
THese are photographs of people who I interviewed & who answered surveys. I chose people who also fit many of the criteria of my ideal client (female, 18-25, living in London, tattooed, etc)
I will use these in my zines as they help to add a personal context to some of the quotes and information I will include.
Lo6
Although I set up a white backdrop, These images weren’t shot in a studio and so I had little control of the lighting. I would book a studio earlier on in the project If I were to do this again so I could get more control over the outcome. However, in the time constraints given, I feel the composition and posing of these images will work well in my final zine.
Lo3
Photography workshop…
the aim of this workshop was to improve my photography skills, including on the basics of the mechanical such as shutter speed and lighting.
i learnt to make sure to pay extra attention to composition, especially as this workshop had us lay out the item with a blank background. Therefore, the item was a clear focal point and hadd to be interestingly presented. I practised doing this with changes to the lighting, angle of the shot, etc.
This was very helpful to my project as it helped me to refine my photography skills, something i will need to photograph my final piece.
Lo4
In my first photographs, The lighting is too dark.
To fix this, i adjusted the iso settings on my camera to allow more light in. This made this images much brighter and as such the details were further enhanced.
Using the designs for garments I created, I started to set up photoshoots to capture my work. This gave me media to collage together for my zine.
Lo6
Projecting them onto a bodysuit rather than painting allowed me to zoom into finer details and to make sure the bright colours i envisioned were achieved without the need for multiple layers of paint. During this process, I also felt that the face couldn’t fit on the body where I wanted it to. The symbolism of the shape worked best on the lower stomach where the uterus is. However, there wasn’t enough space on the model to clearly display this whole image. As I was using a computer to project this, I could simply zoom in and only include the flower in my final picture.
Making zines
Lo2/5
Mood-board for my zine [19]
Lo6
Zine Mock-Up
I brought some of the images into the page and began to play with the possible composition and layout. I tried this initial design in order to see if the style I planned to work in was one that both represented my theme of empowerment and was true to the tattooing comunity I wished to cater towards. I realised at this stage, with this digital method, it was not conveying my very physical theme of tattooing. It also felt too flat in the backgorund.
Lo4
To combat this flatness, i added more textured handwritten text and also addded designs in the background. This did improve my design, but I still felt it would be better if made in traditional media.
Lo2
[20]
Research into other zine projects…
I looked at this zine project as it addressed a simular topic to my own work. This was interesting to me as it showed a large range of drawing and photographs, in an unpolished GRUNGY way.
I also liked ELEMENTS such as the tracing paper used to transfer real tattoo designs from flash sheets.
This made me approach my next version of the zine in a much more experimental way, making it ENGAGING & seem less flat.
Lo3/4
Typeface & Material Experimentation
For the title, I started to practise the typeface I wanted to create. It’s based off tattoo style caligraphy. When I settled upon a final design, I tried this in a range of materials. Initially, I used tattoo ink on fake skin. This WAs the most authenticc to the theme however it rubbed off when I rubbed off the ink and wasn;t clear enough. If i were to do this again, I would try higher quality tattoo inks and fake skin.
I then used biros on the fake skin and sealed it with glue. This worked well temporarily, but it had a tendency to peel so if a better quality could be achieved with the tattoo ink, I would use this in future projects.
Not in a traditional tattoo style
T too illegible
Too Plain
Lo3
Texture Experimentation
I took samples of available materials from around me in my studio time, for example the image above is from a food packet. Then I brought these into photoshop and adjusted saturation and sected parts to remove.
This was inspired by a previous project in which I sampled pencil tones to fill a shape in my design (shown in the lyric book at the Beginning of my website). However, when doing this process, I tried to take higher quality photos by considering focus and light sources. i feel this gave a more detailed result than in my inspiration, were the images were a little grainy.
Lo4
Problem Solving
I felt the images in the work above were too clean to match the MOOD-BOARD I created based on the culture of the tattoo industry. I wanted them to be more impactful and grainy.
I also felt that experimenting with how I could edit them would help to adress my previous issues with the quality of the images I took.
To practise this, I took two photos of women to edit. The first displays an alternative looking lady wearing a rosary and the second of someone posed like the virgin mary. These were linked to my initial research into religions CRITICISMS of tattoo PRACTISES and the idea of them being seen as unclean/unholy. I thought this would link to my theme well, as it displays self-empowerment in the face of CRITICISMS to how someone chooses to express themselves.
In this edit, I used overlapping images to create a glitch efect. I ultimately decided to move away from this style of editing for future designs as The many small overlapping lines could make it seem unclear or harder to read.
I also decided at this point not to focus too heavily on religious imagery. I felt that i wanted to focus more on the positive side of self-empowerment and a celebration of bodily arts, not on the CRITICISMS it may face. This image would still be useful to me though, as such imagery features heavily on a range of tattoos including within punk culture, a sub-culture that has inspired this project. For examle, Pop-punk drummer Travis Barker has the virgin mary tattooed on his head. The placement of this tattoo was also interesting to me, as it would be most visible when leaning down to pray. [21]
Lo6/7
Using the same method of photo editing, I took photos of women in my target age demographic with TATTOOS. I especially focused on those who i had interview answers from as it would give my project a more personal touch.
Using a limited colour pallet with a contrasting bright red, I was able to draw attention to the tattoos.
I enjoyed the effect this created, as It both resembled a tattoo stencil but also made a clear focal point in my work.
Lo2/3
Book Binding Workshop
Lo6
This workshop taught me how to make a sewn book bind. I made mine one section as it would be large enough for the pages of my zine without being too thick to stich through by hand.
Initially, when i was STITCHING, I found it hard to get through all the layers of paper. By adjusting the amount of pressure and the angle of the needle, I was able to speed up the process. this also made the stitches neater as getting though each layer in one go meant the holes were less damaged and all in a row.
The stiches used to attach the book together were running stiches we then went back over in theopposite direction. I felt that on the second pass my coordination was much better as i refined my sewing skills.
Lo5
This was the start of my plans for the pages, I started with the themes I wished to outline across the six pages. Then I added quotes to add to these pages to support the themes on each. Finally, I HIGHLIGHTED in yellow the key imagery for each that I had already explored/ researched.
From here, I derw out my initial designs for all six pages in rough.
Printing
I costed up how much it would be to print at three different facilities: a local print shop; at ravensbourne and at home. Due to both the highest price point and the distance to me, I decided a printshop would not be practical for me. I decided to print some higher quality images at ravensbourne as they cost more but were of a higher quality. Then i printed the rest, mainly smaller less colourful pictures, at my home printer where it would be free.
Lo5
Typeface
[22]
I have outlined in red my CRITICISMS of each typeface i used and why i experimented with each one before settling on hoefler text with a wider line spacing to help readability for people with learning difficulties such as dyslexia.
Lo3/5
Lo4/6
My Process: Before Gluing down the pages, I put each piece in the places I had orgionally planned for them to be. At this point, I moved them about and chose the final positioning for everything. Then I started to create the background. I tried to make them tie the pages together more than plain white, for example this page is about coming into your own. I show this through the metaphor of a flower blooming. To relate to this, the background is a collage of paper with pressed flower designs in them. I also chose tones that would match the warm earth tone of the picture. After this I continued to add each element until I came to the final page.
Initially, I intended for this page to have the edited and raw versions of the portrait image on the page (as you can see in my plan and the first draft layout). I wanted this page to have a warm, calmer tone than some of those at the start but also feel like one cohesive project, which is why i intended to use both images. I felt that the black and white didn’t match this warm aestetic for the page, and so i removed it and added the quotation in the same colour, typeface and size as the other pages. Overall, I feel that this tied in well to the other pages without looking too disjointed as the origional version did.
Digital platforms
Lo2
Instagram Branding Examples
COLOUR palette
I choose this page as an example of a page with a striking brand identity. The main reason i believe this is the clear colour scheme making a unified aesthetic.
In my work I chose red and greyscale to feature the most as these are very common colours used across genres of tattooing, but most especially in fine line or american tradditional styles
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TryinG to keep to one colour theme of greyscale and pops of red, I made this instagram page for my brand. This was a good way of testing to see if my images would translate well to other formats. I overall feel that this was largely effective as it allowed me to present my work in an engaing lay out for my intended audience, who aged 18 years old, would be likely to be on instagram.
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FINAL WORK
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I photographed my final cover with the skills i learnt In the workshop. I set up a white background and changed the settings and angles before deciding on this image to the right. To take this, I turned off the flash as I liked the look of the room’s lighting already.
All of the magazine cuttings were taken from an issue of blue by ralph lauren. These allowed to to address how beauty standard INFILTRATE what we see in mainstream media sources. By drawing over or collaging these images out of context, I am able to twist their inteded meanings to represent my themes. I want to suggest how women can be freed from sociatal beauty constrainsts by embracing self expression, namely in tattoos. SO by drawing atop of models, the very height of beauty STANDARDS, it makes them seem less polished and perfect - yet no less beautiful or bold.
In the cover, I wanted to tattoo the fake skin to make the title. i experimented with this and although it was more true to the theme of tattooing, the ink left stains and so i had to draw it with biro and seal it with a layer of glue instead. This gave the title a much cleaner finish though in the end.
The imagery chosen such as the sigalism, arm bands and barbed wire are all very common in different eras of tattooing. This is to show how tattoo culture has prevaled and been celebrated on women’s skin across generations. The barbed wire also links back to my work with string on the bird illustrations, and how beauty standards can trap people to living inauthentically (as barbed wire is synonymous with guarded fences).
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MISC
we gave peers in our foundation course feedback on their work until this point. Alongside this form i regularly checked up on people i had interviewed to make sure they never felt disrespected by the direction i was taking my project in.
Each week, i tried to show my work and explain design choices to my peers or tutors. Doing this helped me see gaps in my project and understand how others may interpret my work, especially if they did not have the full context of each choice explained to them.
Bibliography…
UNIT 4: END OF UNIT EVALUATION
Context - Initiate and develop a creative project proposal using a range of critical and contextual perspectives and approaches (250-word count):
Initially, I was drawn to the word “empowerment” in the prompts. I wanted to explore how people can become more self-assured and the changes one undergoes to live their most empowered lives. I started to mind-map what this could mean and how I personally had felt more confident in my appearance. This is where the idea of tattooing came from, as I feel they are a way of expressing oneself. The culture of tattooing also tends to transcend the traditional beauty standards reflected in media in a range of subcultures. I saw this theme as a way of exploring how people can become comfortable in their own skin, choosing designs that speak to them personally.
I began to research a range of styles within the tattoo practices and visited tattoo shops to experience the culture of tattooing first hand. When immersing myself in this way, I began to think of new ideas and change slightly from my original plan. For example the hands-on physical nature of the tattooing I saw made me move towards a more traditional media collage than the more digital approach I intended to use. My work was based around my enjoyment of illustration, especially around words/lyrics/quotes as inspiration for my drawings, but I also enjoyed branching out into other media types such as photography to make my research be realised into my final work.
Research - Use research, analysis and evaluation to develop ideas and solutions for a creative project (250 word count):
Primary research from zine projects helped me to consider how I wanted my design to be handled, from the feel of the paper to how each page relates to the next. Furthermore, seeing zines and other artworks was a way of widening my ideas. For example, seeing statues in person made me think carefully about the shape and contours of the body. This made me pay more attention to how a tattoo design may transfer from a flat, 2D design to one spanning across flesh and muscle, something that also became a leading concern for the project when I visited a tattoo shop and further immersed myself in the culture there.
Initially, I wanted to use Hannah in my work, but I decided not to explore this route and used a projector instead. This was to avoid making any unintentional references to culture or religion, that Hannah plays a role in. I wanted the focus of my project to remain on general self-empowerment for women, and taking this route may target a too specific demographic. Another ethical concern I addressed was in the customer profile, due to the laws of the UK banning children under the age of 18 getting tattoos, I didn’t want to market this towards a younger audience.
I looked at the way traditional tattoo artists worked as well as using websites such as It’sNiceThat to find illustrators to inspire the way I drew. This way, my works reflected the imagery of my theme but were twisted in a more illustrative approach.
Development of creative practice - Use appropriate methods and specialist skills in the realisation of a creative project (250 word count):
Planning, mind-maps and initial sketches have all helped me consider how I can take the next stage in my projects. With each, I have refined ideas and skills to better reflect my chosen themes. For example, when making my zine I started with a mind-map for the possible themes of the pages. Then I chose quotes that would relate, built imagery around this and made mock-ups for the layouts. This regimented and consistent way of working through each section of the project has encouraged me to work methodically. As such I feel I’ve been more precise in order to create more developed, thought through pieces with a better level of skills as each new iteration of work is practice for techniques such as illustration or photo editing.
I wanted to use this project time to refine my skills in illustration, especially digital work, as in the previous sections I have begun to improve upon this from when I initially began the course. In support of my illustration, I used the exploration of new materials and processes to add variety and interest to my work. For example I experimented with the materials I worked on (ie: fake skin or tracing paper instead of plain paper and bookbinding to make the foundations of my zine). Through repeated attempts, I created work combining all of these techniques to a high standard. In my final zine, I therefore feel that each of the techniques I chose to use are effective, even those that I initially felt less confident in such as photography, which I improved on massively by engaging in workshops/tutorials as well as through repeated attempts.
Problem Solving - Integrate practical, theoretical and technical understanding to solve complex problems in order to realise a creative project (250 word count):
Practical and technical problem solving
Theoretical problem solving
With the large scope of work i experimented in, I ran into problems as many of these methods of working were new to me. I overcame this by tweaking compositions and practising drawing key imagery repetitively (ie: in the bird drawings). I vastly changed between a shot bird in flight to a peacefully perched one. This was as I reflected on why the imagery showing my theme of empowerment well and redrew it to better suit. As well as this, I have faced technical issues such as printing alignment or photo quality issues. These were a way of improving my problem solving though as with each issue, I learnt to redo or work with the imperfections and embrace them.
The narrative of the pages was crucial to me, I wanted the layout to show a natural progression. Therefore the composition of each was crucial. I started with outsiders perspectives on the tattoos before introducing how a real person getting tattoos feels about themselves with them.
I also used theoretical problem solving in my designs as I wanted them to resemble real tattoos. Within the scope of illustration, I have tried to work and select from a range of different styles. I tried to sample from a range of different tattoo styles such as whip shading, where I used pointillism style mark making to resemble the dotted effect of this style. Since my theme of empowerment through tattooing is abstract, I struggled to represent this in my illustrations so viewers would understand it. I was able to improve on this, by adding symbolic recurring imagery, but this was largely remedied by quotes I used as prompts.
Planning and Production - Plan, organise and maintain records of progress in the production of a creative project (250 word count):
During this course I have been able to effectively manage my time. By regularly writing to do lists and referring to my action plan, I have kept track of my workload. I feel that my time management has been good as I work alongside this course, so a structured routine is engraved in my process. In addition, I have been more strict on this with each stage of the course as it’s become a practised process that helps to avoid becoming too overworked as deadlines approach.
At times, I had to limit my expectations and choose to work in a method that is more feasible in the timeframe. As such I had initially intended to undergo a few more processes than I ended up with. I don’t feel that I was largely overambitious though as instead of these, I worked in different methods or developed and refined one skill set more than I intended in my first draft of the action plan. If I were to execute this project again, my only change would be to allot more time to develop each week's tasks.
I feel that my CANVA is a well organised representation of my progress on this course. With documentation in the form of images, time lapses of my processes, peer feedback that directly influenced changes and mock-ups for my designs. This has helped me to create a project that feels informed and that I feel is well designed around my theme.
Evaluation and Reflection - Maintain records of critical analysis, reflection and evaluation to inform own learning (250 word count):
I have made constant efforts to reflect upon my work so that I know how best to direct myself. Before committing to any style of working or designs I have used self-reflection and my peer’s opinions to modify mock-ups. Then at the end of each mini outcome, I have undergone a rigorous self criticism to mean that my final zine was made of the best elements of all of my work and avoided any of the issues I saw with previous designs. I feel that drawing directly onto images on my canvas to point out what I like, why I made design choices and what I would change helped me to fluidly work through my reflection.
I believe that drawing and illustration have always been a strength in my previous projects so I chose to use these to express key themes in my work. I feel that through experimenting with these mediums during this project, I have improved my skills and been able to create finished looking pieces. I have always felt less confident in photography so to challenge myself in my work, I incorporated more of this. By drawing over the top of my photographs, I feel a good quality finished work was created combining my talents and areas of weakness. I also documented my process choosing typefaces much more carefully in this project, analysing why I chose to use each one in the booklet as they are a significant part of this project. In my CANVA, all of this has been reflectively commented on.
Communicating and Presenting a Creative Practice - Use appropriate techniques and methods to communicate and present a creative project to an intended audience (250 word count):
The Pecha Kucha presentation style was fast paced, which helped me to whittle down my broad range of initial ideas down to the foundations of what I wanted to express to a viewer of my project. This was also the start of my extensive peer feedback I received over the course of this project. I regularly surveyed, got notes from or simply showed my peers my experimentation to see what best conveyed my ideas and what they felt looked aesthetically the best as well. This has helped me make decisions at every stage of my work. I have presented all of this in my sketchbooks where I have written to-do lists made from peer comments and notes from what they say to me when reviewing my work.
To present my final outcomes, I have set up photographs with clear backdrops. This has helped me to present a more finished and professional series of work, something I wanted to improve upon from previous stages of the course. I presented some work digitally on an instagram page. This helped me to refocus on the customer profile I decided on, as an 18 year old is highly likely to use this app. I then brought a screenshot of this into a digital mock-up of a phone and made 3D mock-ups of tattoo designs to fully present my designs in situ.
Authenticity Document…